The funny thing, though, is that whether or not it really is a burden,
the idea of using traffic shaping is absolutely going to backfire. As
we've already discussed, the more ISPs try to snoop on or "shape" your
internet usage, the more that's going to be a great selling point for encryption.
People are going to increasingly encrypt all of their internet usage,
from regular surfing, to file sharing to VoIP -- as it makes it that
much more difficult to figure out what kind of traffic is what and to
do anything with it.
A few things that they didn't explicitly point out I find to be particularly important.
- The power of the individual is sticky
It's tough when you're offering a platform like an internet connection. While users constantly search for new applications and uses of their connection and bandwidth, the telcos want things things to stay the same as much as possible in order to provide only what is needed from a willingness to pay perspective, thus earning a predictable, reasonable rate of return on their investments. However when the internet gets involved, that dichotomy is thrown out of balance, because the technology evolves at a breakneck pace, keeping the space virtually unpredictable.
- A rising level of human capital will be less likely to tolerate this activity in the future
As reported by Ars Technica, A new poll by Zogby International and 463 Communications showed that most (83%) of the respondents believed that the average 12-year-old knows more about the Internet than do members of Congress. I believe this is more than a matter of perception, and it will spell trouble for the profits of telcos down the line unless they can learn to adapt more quickly to their market. More educated consumers will begin to demand more from their internet connections and will either switch providers, or find ways to make it retain their previous level of functionality via encryption or some other method. This isn't necessarily bad, but it does mean that the present tension from bandwidth hungry consumers is only likely to increase in the future.